I learned about it from the tweet below.
Huy Fong's Sriracha hit revenue of $150m+ a year…with no sales team, no trademark and $0 in ad spend.
— Trung Phan (@TrungTPhan) September 15, 2022
Its creator is Vietnamese-American David Tran, making the sauce's success a tale of immigrant hustle and a product that literally sells itself.
Here's the story🧵 pic.twitter.com/8zklOKRqNB
Sad! 