Rowan & Martin’s Laugh-In was a great comedy show that was on TV from 1968-1973.
from the Wikipedia article:
During the September 16, 1968, episode, Richard Nixon, running for president, appeared for a few seconds with a disbelieving vocal inflection, asking “Sock it to me?” Nixon was not doused or assaulted. An invitation was extended to Nixon’s opponent, Vice President Hubert Humphrey, but he declined.[9] According to George Schlatter, the show’s creator, “Humphrey later said that not doing it may have cost him the election“, and “[Nixon] said the rest of his life that appearing on Laugh-In is what got him elected. And I believe that. And I’ve had to live with that.”[4][10] In an episode of the ill-fated 1977 revival, Rich Little as Nixon says, “I invited the American people to sock-it-to-me…. you can stop now”.[citation needed]