Rowan & Martin’s Laugh-In was a great comedy show that was on TV from 1968-1973.
from the Wikipedia article:
During the September 16, 1968, episode, Richard Nixon, running for president, appeared for a few seconds with a disbelieving vocal inflection, asking “Sock it to me?” Nixon was not doused or assaulted. An invitation was extended to Nixon’s opponent, Vice President Hubert Humphrey, but he declined. According to George Schlatter, the show’s creator, “Humphrey later said that not doing it may have cost him the election“, and “[Nixon] said the rest of his life that appearing on Laugh-In is what got him elected. And I believe that. And I’ve had to live with that.” In an episode of the ill-fated 1977 revival, Rich Little as Nixon says, “I invited the American people to sock-it-to-me…. you can stop now”.