Note: I am not related to the people who founded this business
This was a famous ad campaign in the 1960s. The first tweet links to an outstanding article.
Levy’s ad campaign: “You don’t have to be Jewish” (1961–70s)
From Howard Zieff, later a film director, on IMDB:
On photographing in 1967 for the “You don’t have to be Jewish to love Levy’s” ad campaign: We wanted normal-looking people, not blond, perfectly proportioned models. I saw the Indian on the street; he was an engineer for the New York Central. The Chinese guy worked in a restaurant near my Midtown Manhattan office. And the kid we found in Harlem. They all had great faces, interesting faces, expressive faces.
Sad! 